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Jerry Greenfield —
born on March 14, 1951,
Jerry Greenfield is an American businessman and philanthropist. He is a co-founder of Ben & Jerry's Homemade Holdings, Inc... (wikipedia)
If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation.
Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving.
Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.
Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.
Recycling, packaging, businesses are changing all of those things because that's what consumers want.