Jim Fowler — American Scientist born on April 09, 1932,

Jim Fowler is a professional zoologist and was host of the Emmy Award-winning television show Mutual of Omaha's Wild Kingdom... (wikipedia)

I don't want to save a creek for the creek's sake, but what's in it for human beings.
The continued existence of wildlife and wilderness is important to the quality of life of humans.
The most powerful argument of all for saving open space is economics; in most states, tourism is the number two industry.
The biggest challenge is how to affect public attitudes and make people care.
The other thing is quality of life; if you have a place where you can go and have a picnic with your family, it doesn't matter if it's a recession or not, you can include that in your quality of life.