Joan Ganz Cooney — American Producer born on November 30, 1929,

Joan Ganz Cooney is an American television producer. She is one of the founders of the Sesame Workshop, the organization famous for the creation of the children's television show Sesame Street, which was also co-created by her. Cooney grew up in Phoenix, Arizona and earned a B.A. degree in education from the University of Arizona in 1951. After working for the State Department in Washington, D.C. and as a journalist in Phoenix, she worked as a publicist for television and production companies in New York City. In 1961, she became interested in working for educational television, and became a documentary producer for New York's first educational TV station WNET. Many of the programs she produced won local Emmys... (wikipedia)

Big Bird was the biggest star, I mean, children's favorite for a number of years. I have a 22-year-old granddaughter whose first words were 'Big Bird.'
The question for me was, could TV actually teach? I knew it could, because I knew 3-year-olds who sang beer commercials!
I did not even go to kindergarten; I just started first grade when I was five and started reading right away. I don't know how it all worked, but I had a lot of adults and older siblings around me. So, I guess I was probably introduced to what one would be introduced to at that time in kindergarten.
I was a TV producer at a noncommercial station, and we were producing some good documentaries - on Head Start, on poverty. But I was struck by the children, and the damage that poverty was doing to them. I didn't think filming them was helping much, so I wondered how we could use TV for them, to teach them.
I was brought up Catholic, and even as a little girl I was affected by the idea of giving back - doing something for the needy, something of significance.