John Gerzema — Author

John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is Chairman and CEO of WPP Group’s BAV Consulting, overseeing the BrandAsset Valuator, a consumer and brand survey. He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America... (wikipedia)

Transparency, honesty, kindness, good stewardship, even humor, work in businesses at all times.
All leaders, male or female, innately possess feminine qualities like empathy, candor and vulnerability - the difference lies in which leaders choose to suppress those qualities, and which choose to leverage them as strengths.
Companies have to be innovative in leading with values the same way they have to be innovative in their products and services.
The worst thing you can do is try to manipulate or control perceptions. It's impossible, and when you are found out the result is disastrous. Better to be transparent and play well with others so that when bad things happen you have a reservoir of good will to bank on.
If men can learn to be less defensive, more open to others, and more accepting of accountability, they will adapt well to the new global economy.

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