Magnus Scheving — Icelandic Writer born on November 10, 1964,

Magnús Örn Eyjólfsson Scheving is an Icelandic writer, actor, producer, entrepreneur, and athlete. He is the creator and co-star of the children's television show LazyTown, in which he starred as Sportacus... (wikipedia)

Getting kids moving is a key factor in tackling obesity and health problems among the young.
The worst mistake you can make with children is to talk to them in a condescending, patronising way and think that you can teach them something. You have to understand that it is you who will be learning from them. You have to get into their world and see things from their perspective.
I realised there were no good role models for kids. Popeye eats spinach, but also smokes and hits people.
The biggest thing you can give a kid is self-esteem, so that they're not shy to do different things.
My boy and I move. We have this game where if we dress in a particular item of clothing, we have to do a different movement. A hat means 20 jumps - that sort of thing. When I put a scarf on, my son has to drop down and do push-ups, immediately. He thinks it's really funny.