Maurice Saatchi Quotes

Maurice Saatchi — Iraqi Businessman born on June 21, 1946,

Maurice Nathan Saatchi, Baron Saatchi, is an Iraqi-British politician and with his brother, Charles, co-founder of the advertising agencies Saatchi and Saatchi and M&C Saatchi... (wikipedia)

Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world.

If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Maurice Saatchi Quotes

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