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Sometimes life gives us lessons sent in ridiculous packaging.
We humans have become dependent on plastic for a range of uses, from packaging to products. Reducing our use of plastic bags is an easy place to start getting our addiction under control.
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.
As an artist, illustrator, and photographer, most of my daily work was formed around the Art & Entertainment business, which was about packaging ideas that looked like they were crafted as artist ideas. In the distributed products, my artist credit was hidden inside the package of the artist or entertainment personality.
I pay such close attention of the record making process that most people would assume are very little and wouldn't be that big of a deal; the packaging, the title, and the harmonies, I think, are arguably as important as the lead vocals.
The CD is now the wax album and so it is a collector's item for people who collect music and love to look at the liner notes and feel paper. I don't know what would turn them on about having to go through that terrible exercise of trying to open the packaging - it's unbelievable when you're trying to open a CD, right? You need a box cutter .
I wanted control over the merchandising, the actual packaging of the product. That was a big factor. The only way for me to exercise control on all those levels was to start my own label.
I'm not a make-up person, but I love wearable products that are easy to use, with fun packaging.
Recycling, packaging, businesses are changing all of those things because that's what consumers want.
As a publisher, you should decide what content is free and what you'd pay for. You have to get the packaging right, but people will pay for content.