Paul Epworth — Musician

Paul Epworth is an English music producer, musician, and songwriter. His production and writing credits include Adele, Florence and the Machine, Coldplay, Cee Lo Green, Foster the People, U2, John Legend, Lianne La Havas, Paul McCartney, Bruno Mars, Plan B, Crystal Castles, Friendly Fires, Bloc Party, Annie, Chapel Club, Primal Scream, The Rapture, Jack Peñate, Kate Nash, and Maxïmo Park amongst many others. On 12 February 2012 at the 54th Grammy Awards, he won four Grammy Awards for Producer of the Year, Album of the Year, and Song of the Year and Record of the Year. He won the Academy Award for Best Original Song alongside Adele, for "Skyfall". His sister Mary Epworth is a singer and songwriter. He is a member of the Music Producers Guild. He also has a record label, Wolf Tone, whose artists include Glass Animals, Rosie Lowe and Plaitum. He has won 'Producer of the Year' at the BRIT Awards three times, the most recent in 2015... (wikipedia)

Pop music has greater power to change people and to affect people because it's a universal language. You don't have to understand music to understand the power of a pop song.
One of the funny things of being a producer, you have these fleeting, intense relationships with people, and they go off to global megastardom, and you don't see them.
Every musical scene has a cycle.