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People are so busy positioning themselves before the screen and talking on the damn cellphones, communicating, that we're not reading, and in fact we're not really communicating, either. We're not talking to each other. There's just all these screens and wires and technology in between.
As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
Our lives are structured by our memories of events. Event X happened just before the big Paris vacation. I was doing Y in the first summer after I learned to drive. Z happened the weekend after I landed my first job. We remember events by positioning them in time relative to other events.
All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.
I learnt the hard way about positioning in business, about catering to the right segments.
Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
I will have my publicist pull pictures of the way I look at events so I can see, 'Oh, that cut is not as flattering as I thought,' or 'I should smile bigger,' or 'That positioning is odd.' I learn from it.
An action choreographer is kind of like a dance choreographer. You choreograph the moves and you let the director, cinematographer take into positioning their cameras.
I attribute my success to my mental approach to the game. I have always been a serious student of umpiring. I enjoy studying rules, situations, and positioning.
