Shaffi Mather — Indian Businessman born on February 06, 1970,

Shaffi Mather is an Indian Social Entrepreneur, who served as the Economic Advisor to the Chief Minister,Oommen Chandy, of Kerala's Congress led, UDF Government. He also worked, for a short period, as an advisor to Rahul Gandhi. He is a lawyer. Shaffi has also worked in the Real Estate sector, along with his brothers. In April 2010, he attended the Entrepreneur Summit which was held at Washington DC, at the invitation of US President Barack Obama. In his capacity as Economic Advisor, he was responsible for bringing the World Economic Forum community retreat, to be held in November 2013 to Kochi... (wikipedia)

In the modern-day world, where time is premium and battle for subsistence is unimaginably tough, the hapless common man simply gives in and pays the bribe just to get on with life.
There is a social stigma attached to ambulance services, mostly because ambulances in India are often used as hearses for carrying the dead rather than transporting patients. We made presentations to graduating students at various healthcare institutes, trying to debunk this myth.
Legitimate profit is good. What's bad is profiteering.
I learnt the hard way about positioning in business, about catering to the right segments.
The cardiac calls require medical intervention. So an ambulance for a cardiac call requires a doctor, a ward boy and medical equipment.