I'm just saying if you want to reach large audiences, then rely on professionals, meaning people who are in the industry and are trained for it, rather than just idiot savants.
In love, women are professionals, men are amateurs.
A street thug and a paid killer are professionals - beasts of prey, if you will, who have dissociated themselves from the rest of humanity and can now see human beings in the same way that trout fishermen see trout.
Happily, there's a reversal of the brain drain occurring in Ghana now. We're seeing a lot of - actually in Africa - we're seeing a lot of African professionals, you know, returning to the continent to contribute their quota.
Who is a professional? A professional is someone who has a combination of competence, confidence and belief. A water diviner is a professional. A traditional midwife is a professional. A traditional bone setter is a professional. These are professionals all over the world. You find them in any inaccessible village around the world.