Raymond Loewy Quotes

Raymond Loewy — American Designer born on November 05, 1893, died on July 14, 1986

Raymond Loewy was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by Time magazine and featured on its cover on October 31, 1949... (wikipedia)

I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.

The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

The public may admire a corporation for its impressive size. Who in the United States doesn't? But when a business, however gigantic, gets smug enough to believe that it is sufficient only to match competition on trivial points instead of leading competition in valid matters, that business is becoming vulnerable to public disfavor.

Noise is a parasite. Anything noisy is poorly designed.

Raymond Loewy Quotes

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