Renzo Rosso — Italian Businessman born on September 15, 1955,

Renzo Rosso is an Italian fashion entrepreneur. Referred to as the "Jeans Genius" by Suzy Menkes, he is the President of OTB Group, the parent company of Maison Martin Margiela, Marni, Viktor & Rolf, Diesel, Staff International, and Brave Kid. Founder of the Only The Brave Foundation, a not-for-profit organization, Rosso is also the President of the Red Circle investments; the Diesel Farm in Marostica, Veneto; the Pelican Hotel in Miami; and Bassano Virtus 55 S.T., the professional soccer club of his hometown Bassano del Grappa, Veneto... (wikipedia)

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
Sometimes you don't have the time to prepare yourself for looking good in front of the mirror with what you're wearing. And then when you go to work or go out, you don't like it. I spend a lot of time preparing.
When I was 5 years old, we had nothing in the village. One day, in front of my house, some soldiers in a big Cadillac started to do a picnic. I looked at them like they were coming from the moon. I remember they gave me a box of rice pudding - that, for me, was the American Dream.
The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.
In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of the economy.

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