Ross Lovegrove — Welsh Designer

Ross Lovegrove is an industrial designer... (wikipedia)

You can't buy something which does not exist. In a way, let's make things exist and then judge later. Don't cancel the process of creativity too early; let it flow.
You have to be ahead of your game, and in industry that is a different condition than in art. If you make things in an intelligent way and then they are replicated, that's a beautiful thing. If you make things in a bad way and they are replicated, the wrong is multiplied.
Modern design becomes the eye catcher because it's out of context, it is something newborn and fresh, something people have never seen before. I mean, that in itself is the way we should sort of stimulate the senses of society, this urban condition.
Often when I meet people and say I'm a designer, they say, 'Oh, a fashion designer.' Which is not a bad thing I suppose, a bit groovy.
I have to think about the future because, not that I'm bored with it now, but I can't live now, it's not my place to live now. I've got to live ahead of myself.