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Oddly, the military world is one of great sameness. There is an orderly quality to life on an army base, and even the children of the military are brought up with that sense of order and sameness.
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
I'd never just want to do what everybody else did. I'd be contributing to the sameness of everything.
Elton John can be a master of the sleight of hand. The arrangements make it seem like there are substantial melodies underneath the tracks - but almost nothing demands repeated listenings. Similarly, he always sounds like he's singing up a storm, but his voice glosses over the material, reducing most things to an uninteresting sameness.
One of my greatest fears is not being able to change, to be caught in a never-ending cycle of sameness. Growth is so important.