William Bernbach — American Businessman born on August 13, 1911, died on October 02, 1982

William "Bill" Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies... (wikipedia)

In advertising not to be different is virtually suicidal.
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Word of mouth is the best medium of all.
The most powerful element in advertising is the truth.
Nobody counts the number of ads you run; they just remember the impression you make.

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