Animals' taste systems are specialized for the niche they occupy in the environment. That includes us. As hunters and foragers of the dry savannah, our earliest forebears evolved a taste for important but scarce nutrients: salt and high-energy fats and sugars. That, in a nutshell, explains the widespread popularity of junk food.
Global warming will threaten our crops, so natural food will be scarce. Hourglass, curvy bodies will be the aspirational beauty standard, representing that those women have access to bounties of fulfilling yet healthy food, which means they are affluent.
'Untitled' is a time machine that can transport you to 1992, an edgy moment when the art world was crumbling, money was scarce, and artists like Tiravanija were in the nascent stages of combining Happenings, performance art, John Cage, Joseph Beuys, and the do-it-yourself ethos of punk. Meanwhile, a new art world was coming into being.
When I think about creating abundance, it's not about creating a life of luxury for everybody on this planet; it's about creating a life of possibility. It is about taking that which was scarce and making it abundant.
In Flanders fields the poppies blow Between the crosses, row on row, That mark our place, and in the sky, The larks, still bravely singing, fly Scarce heard among the guns below.
Affliction is a treasure, and scarce any man hath enough of it.
And understand that scarce spectrum is used today for example for cell phone operators, they have to pay for the airwaves they use, for their services.
Mining asteroids is a well-oiled trope of science-fiction. But someday, actually doing it will make economic sense. Many of the essential metals of our society, such as platinum, copper and zinc, are rapidly becoming scarce. The asteroids might offer a replacement supply, providing the materials our descendants will need for a high quality life.
The bottom line is that we have entered an age when local communities need to invest in themselves. Federal and state dollars are becoming more and more scarce for American cities. Political and civic leaders in local communities need to make a compelling case for this investment.
Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.