Sid Bernstein — American Producer born on August 12, 1918, died on August 21, 2013

Sidney Bernstein was an American music producer and promoter. Bernstein changed the American music scene in the 1960s by bringing The Beatles, The Rolling Stones, Herman's Hermits, The Moody Blues, and The Kinks to America. He was the first impresario to organize rock concerts at sports stadiums... (wikipedia)

My secret to success is that I've always loved good music and people.
I loved England's gentility and its civility. I'm from the Bronx, with a Bronx accent. I love the beauty of its language, the ways it's spoken. I love the green grass of England and the flowers.
It shouldn't just be about money. It should be about loving what you do.
I was the first to promote The Beatles in the States, and Ed Sullivan called me first about them before he ever booked them on his television show.
I went to James Monroe High School, a big school in the East Bronx. My first promotion was the first alumni reunion dance. I got all the names and addresses out of the yearbook. It came off very well.

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