Stuart Chase — American Writer born on December 29, 1888, died on December 29, 1985

Stuart Chase was an American economist, social theorist and writer. His writings covered topics as diverse as general semantics and physical economy. Chase's thought was shaped by Henry George, economic philosopher Thorstein Veblen, Fabian socialism, as well as the Communist social and educational experiments being conducted in the Soviet Union around 1930.; Chase spent his early political career supporting "a wide range of reform causes: the single tax, women's suffrage, birth control and socialism." Chase's early books The Tragedy of Waste and Your Money's Worth were notable for their criticism of corporate advertising and their advocacy of consumer protection... (wikipedia)

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
For those who believe, no proof is necessary. For those who don't believe, no proof is possible.
Sanely applied advertising could remake the world.
Attitude is your acceptance of the natural laws, or your rejection of the natural laws.
I find it difficult to believe that words have no meaning in themselves, hard as I try. Habits of a lifetime are not lightly thrown aside.

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