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When Steve Jobs toured Xerox PARC and saw computers running the first operating system that used Windows and a mouse, he assumed he was looking at a new way to work a personal computer. He brought the concept back to Cupertino and created the Mac, then Bill Gates followed suit, and the rest is history.
It's good Xerox is known for its copying machines, and it's good Jim Carrey is known for comedy.
When I became CEO of Xerox 10 years ago, the company's situation was dire. Debt was mounting, the stock sinking and bankers were calling. People urged me to declare bankruptcy, but I felt personally responsible for tens of thousands of employees.
I don't think paper will go away. I do believe that the value of paper will change, and Xerox is working on changing that value. Consider a color page. Actual life is in color, but you keep reproducing it in black and white. You remove value. It's a bad thing to do.
Crankiness is a human attribute that, when people walk in the door of Xerox, they remain human. The best way to get the best out of people is to not force them to be something other than they naturally are. Now what do they have to be? They have to be respectful. You can't be ridiculously disrespectful.
This old notion that work is drudgery is nonsense. Most days, even back when Xerox was under siege, I could not wait to get to the office.
All I did my first year at Vogue was Xerox.
I worked for Xerox for 4 years and after that I knew I was never going to be a corporate person. It wasn't my environment.
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