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People come to Cannes just to advertise their films, not with a particular message. But the advantage is that if you go to the festival, you get so much press coverage in three days that it advertises the film for the rest of the year.
You hear people saying, 'Oh I'm so tired, I've had enough of Cannes.' How can you have enough of Cannes? It's just the best place to be, like a fairytale.
Cannes is a circus, so you have to have fun with it. Everything suddenly becomes funny. And the promotion of a movie - that's where you really need to be a good actor. You need to make journalists believe that what you're saying is just for them and you've never said it before, even when you're talking about the same film over and over again.
When I jumped off a roof in Cannes in a bee costume, I looked ridiculous. But this is my business; I have to humiliate myself.
Cannes is a little bit like French wine. There are certain years that people prefer over others.