Capturing Quotes

Nature is so powerful, so strong. Capturing its essence is not easy - your work becomes a dance with light and the weather. It takes you to a place within yourself.

Where the gaming world is going - and certainly Activision proved it by hiring me - is being willing to push and bend and move in a new direction of actually capturing the character and storytelling.

Photography obviously lends itself so well towards fashion. It's capturing that moment and that inspiration, and as a designer you are constantly walking through the world assimilating those visual references you have and so being able to solidify that into a photograph and keep it on your mood board is essential to creating a collection.

A lot of productivity is capturing ideas. I use a wiki - it's more valuable than e-mail for running a company - and I have a page for every person with whom I interact frequently.

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

Capturing Quotes

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