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I feel like maybe I'm part of that generation that became more of a gamer than a video consumer. It's always been something I've done with my spare time. If I had three hours on a Friday night, I'm not out partying. I'm probably playing video games.
We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
When the farmer can sell directly to the consumer, it is a more active process. There's more contact. The consumer can know, who am I buying this from? What's their name? Do they have a face? Is the food they are selling coming out of Mexico with pesticides?
Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer.
The advantage of the consumer businesses is they tend to be much broader-based, much larger number of customers, that tend to over time be a lot more predictable. The advantage of the enterprise companies is they are not as subject to consumer trend, fad, behavior.
The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.
I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
When it comes to consumer electronics, I'm a big fat sucker, because even though I know you should never, ever buy anything until the second version of it is released, I just can't resist. I live in a state of perpetual Beta.
But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications, targeting our technology into the growing use of digital technology in consumer markets.
