If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
You can cooperate and not compromise your core values. But I'm a realist with the philosophy that sometimes you've got to take bites out of the apple instead of the whole apple.
I started out mopping floors, waiting tables, and tending bar at my dad's tavern. I put myself through school working odd jobs and night shifts. I poured my heart and soul into a small business. And when I saw how out-of-touch Washington had become with the core values of this great nation, I put my name forward and ran for office.
It is time to return to core values, time to get back to basics, to self-discipline and respect for the law, to consideration for the others, to accepting responsibility for yourself and your family - and not shuffling it off on other people and the state.
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.