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'Eclipse' is overlong and overly self-conscious, but it isn't a fake or a zero; it just gets exhausting. It raises a crucial question: 'When does Concept morph into Gimmick?'
I think you can say anybody uses anything as a gimmick. Is Adele's not having gimmicks her gimmick? It's hard to say, isn't it? Really, I think that everybody has something that people like or that's great about them.
Rap is a gimmick, but I'm for the hip-hop, the culture.
There's a lot of gimmick infringement out there, but that's cool. It's a compliment. But it all started right when I first came into the Garden. I came down to 'Eye of the Tiger' and when I hit the ring with the Sheik, I just put my hand up to my ear by accident, and the crowd got louder. I was like 'Oh, that works.'
God gave me a voice to sing with, and when you have that, what other gimmick is there?
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
February days are a marketing gimmick; love happens every day.
The Hamas organization is explicitly dedicated to the destruction of Israel. That is not a rhetorical gimmick; it is its declared unwavering primary goal.
Lionel Essrog, the twitching, barking, gabbling narrator of Jonathan Lethem's new novel, 'Motherless Brooklyn,' is no movie-of-the-week novelty grafted onto a noir mystery. Maybe his Tourette's is a gimmick, but it's a gimmick with depth, with soul.
Marilyn Manson is a criticism of gimmickry, while being itself a gimmick.