The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
The Oslo Accords in 1993 determined that the Gaza Strip and the West Bank are a single territorial entity which cannot be divided. Immediately, the United States and Israel set about separating the two and making sure that they would not be united.
When you see a person, do you just concentrate on their looks? It's just a first impression. Then there's someone who doesn't catch your eye immediately, but you talk to them and they become the most beautiful thing in the world. The greatest actors aren't what you would call beautiful sex symbols.
So once I thought of the villain with a sense of humor, I began to think of a name and the name "the Joker" immediately came to mind. There was the association with the Joker in the deck of cards, and I probably yelled literally, 'Eureka!' because I knew I had the name and the image at the same time.
Change is a continuous process. You cannot assess it with the static yardstick of a limited time frame. When a seed is sown into the ground, you cannot immediately see the plant. You have to be patient. With time, it grows into a large tree. And then the flowers bloom, and only then can the fruits be plucked.