I place an enormous premium on loyalty. If someone betrays me, I can forgive them rationally, but emotionally I have found it impossible to do so.
I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.
Someone once told me the one thread that runs through them all is a premium on personal courage - not intellectual courage, but just plain physical courage.
In the modern-day world, where time is premium and battle for subsistence is unimaginably tough, the hapless common man simply gives in and pays the bribe just to get on with life.
If my colleagues stop eating donuts and are more active, it saves me money on next year's insurance premium, and I get to work with people who have more energy and creativity each day. Yet most organizations fail to make health a cultural priority. Instead, they treat healthcare like any other expense.
If things don't come easy, there is no premium on effort. There should be joy in the chase, zest in the pursuit.
Engel & Volkers real estate advisors are specifically - and continuously - trained to understand and handle the needs of property transactions in the premium segments of their markets. We keep our shops small, with truly talented professionals who are choosing Engel & Volkers because of the extensive connections and support we provide them.
Yahoo! is committed to building the richest set of premium and personalized content experiences for our users.
When you buy me, you are buying a Ferrari. If you drive a Ferrari, you put premium petrol in the tank, you hit the motorway, and you step on the gas.
A premium support program is different than a voucher program. They're just fundamentally different.