When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.
I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.
I like to write from midnight to dawn with great stores of candy and Red Bull laid in... I'm not sure why I have the work habits of a 20-year-old coder, but no matter how many times I set up a more reasonable schedule, I always fall back to this.
I hate the taste of alcohol. When I'm drinking, I'm drinking Red Bull.
I'm on my version of the protein diet, but there ain't no protein in it. It's a Krispy Kreme doughnut between two Cinnabons. And you soak it overnight in Red Bull. Then you chase it with a Snickers.
Red Bull are backing a spinal-injury research charity called Wings For Life, which I am an ambassador for, with a programme called Faces for Charity that will run at this year's British Grand Prix.
I never thought my face would be on the cover of a Red Bull Six Pack.
I don't go out drinking and stuff like that. My friends say 'Just have one drink, JD.' I say 'What's the point?' I'll go to a club and have a Red Bull, get my buzz. And the next day I feel cool. It's discipline, not just with drinking but a lot of things in life. You've just got to look at the bigger picture.
I've always been the locker-room jokester, the fun guy, the guy who keeps it loose and easy. But also, on Sundays, the guy in that huddle jumping up and down, telling guys, 'Hey, get it going. Let's go.' Firing everybody up. So I'm part relaxation therapist and part Red Bull.
I'm strictly a sugar-free Red Bull guy. I'd rather enjoy my sugar intake elsewhere.