Brand Quotes. QuotesGram

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

If there is a gay uniform, the differences are in how each man coordinates the details: the brand and cut of the jeans, the design of belts and boots, the haircut, the number and size of earrings.

You cry and you scream and you stomp your feet and you shout. You say, 'You know what? I'm giving up, I don't care.' And then you go to bed and you wake up and it's a brand new day, and you pick yourself back up again.

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.

The keys to brand success are self-definition, transparency, authenticity and accountability.

There are some designers who flash and burn - Courreges is an example of that. But he still marked fashion history. And I don't think that longevity is always a badge of honor. Modern brand management means that we are always celebrating birthdays, when what is exciting about fashion is innovation, not repetition.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Brand Quotes

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