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Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided.
Any good trial lawyer knows that if you've got one credible expert or scientific study, then you can let the jury decide.
I love writing both fiction and memoir. Both have unique challenges; bottom line, fiction is hard because you have to come up with the credible, twisty plot, and memoir is hard because you have to say something true and profound, albeit in a funny way.
To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
At the bottom, the elimination of spyware and the preservation of privacy for the consumer are critical goals if the Internet is to remain safe and reliable and credible.
It cannot be too often stressed that Israel had no credible pretext for its 2008-9 attack on Gaza, with full U.S. support and illegally using U.S. weapons.
I offer something very different from the lifelong career politicians who have worked their way up to run for higher office or those who can parachute in with checks for $5 million or $10 million, and that seems to be the definition of credible or legitimate. I'm rejecting that premise.
I like Ronald Reagan, who didn't play crass politics, and he just articulated and delivered on broad themes that were needed. Free markets meant free markets. Deregulation. Lower tax rates. Strong national defense. And he was credible and believable.
When some Republican governors asked to try new ways to put people on welfare back to work, the Obama Administration said they would only do it if they had a credible plan to increase employment by 20%. You hear that? More work. So the claim that President Obama weakened welfare reform's work requirement is just not true.